"Cognitive dissonance. One of the most irritating human traits."
I Power
Scientific Research & Self-Development Activism
The Uncultured Project
Check out Shawn's Uncultured Project YouTube channel and website.
When it comes to anti-poverty campaigns, the most successful ones are usually the most star-studded (with the likes of Bono, Angelina Jolie, or Matt Damon). But, on YouTube, one soft-spoken non-celeb has created a one-man amateur anti-poverty campaign that dwarfs them all.
“The Uncultured Project” is the tongue-in-cheek name for the informal YouTube-based campaign started by Shawn Ahmed - a 27 year old Canadian and former Notre Dame University graduate student and scholarship recipient. Inspired by a speech by Dr. Jeffrey Sachs, author of the book The End of Poverty, Shawn decided to leave grad school, liquidate his life savings, and go to Bangladesh (and most recently Kenya) to help the poorest of the poor.
With no formal plan, training, experience, or real budget, Shawn has been helping combat malaria through bed net distributions, providing disaster relief after Cyclone Sidr and monsoon flooded, and has helped rural families and children through scholarships, school supplies, and even materials for home reconstruction. He chronicles his journey through video blogs on YouTube which, to date, have been seen an unprecedented one million times.
Part of his appeal on YouTube comes from Shawn’s unique approach. Instead of making the typical impersonal guilt-inducing videos designed to get people to donate, Shawn’s amateur videos tend to be positive, upbeat, and personal. Shawn calls his approach “Changing the Conversation about Global Poverty”. It’s an approach that has given even the most well funded and star-studded anti-poverty campaign a run for their money.
For example, the ONE Campaign, the multi-million dollar anti-poverty campaign backed by celebs such as Tom Hanks, Matt Damon, and Bono, have produced over a hundred videos in the past two years which have been seen 2.2 million times. In half the time, and with a quarter of the videos, Shawn’s “Uncultured Project” has been seen more than half as many times as the ONE Campaign. And, in terms of YouTube subscribers (individuals who have signed up to notified right away when a new video is released), The Uncultured Project is the most popular anti-poverty campaign on YouTube – surpassing even Bono and Matt Damon by more than a thousand subscribers.
The YouTube Community, in addition to providing moral support and advice through the ups and downs of this project, have rallied together to donate tens of thousands of dollars to this project. Money of which Shawn does not use to pay for his living, travel, or equipment expenses, but rather directly spends to support local families, charities, as well as multinational organizations such as Save the Children USA. To date, hundreds of donations have come in from 20 different countries from around the world - from Israel to Iceland and from France to the Faroes Island.
Although currently not a sustainable project, when asked how long Shawn will keep doing this, he replied: "for as long as I am able”.
This is a report from the I Power Crew, a group of activists and founders of the I Power community. We discovered Shawn's YouTube channel on YouTube and were astounded by how this legendary project had not yet been picked up by big mainstream media, so we decided to do a press release and Digg item for it.
For media inquiries, e-mail Shawn at project@uncultured.com.
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Comment by Jon Pater on January 12, 2009 at 8:03pm -
Digged!
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Comment by Chris - bottled water in a can. on January 12, 2009 at 8:06pm -
Dude. i freaking camed. Alot. over my keyboard. oh crap. its SO STICKY
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Comment by BadBuddha on January 12, 2009 at 8:27pm -
about 120 diggs at this moment
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Comment by Toni on January 12, 2009 at 8:34pm -
it´s Awesome.
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Comment by Rye Bucek on January 12, 2009 at 8:44pm -
Hell yeah
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Comment by Filip Vurdelja on January 12, 2009 at 9:10pm
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sorry i digged this late but its the fastest i could...
Awesome project mate!
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Comment by Diana on January 12, 2009 at 10:55pm -
Thank you Shawn. You and your project are amazing!!
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Comment by BalysLTU on January 12, 2009 at 11:11pm -
Digged.
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Comment by Cesar Kohl on January 12, 2009 at 11:15pm -
digged!
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Comment by aleko on January 12, 2009 at 11:44pm -
digged
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Comment by Alexander on January 13, 2009 at 1:42pm -
I bet this was a botnet. there were only 140~ reddits.
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Comment by Optimus Skiver on January 13, 2009 at 7:02pm -
Holy moose! I didn't think it'd get that many reddits at all. O.o That's quite a lot...
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Comment by Shawn on January 13, 2009 at 9:50pm -
Alexander - it definitely wasn't a botnet. The digg item was posted at Nerdfighters.com and on the Uncultured Project facebook group with over 2,000 people. Plus several students in Bangladesh at various international schools were also digging this. Didn't hit the frontpage though :-(
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Comment by Saadcreative on January 23, 2009 at 9:45pm -
http://www.saadcreative.com/?p=201 a little article I wrote about it!
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Comment by Alex B on January 26, 2009 at 12:31am -
:) whyle digging try donating its gonna count a lot more than 10 zilion diggs.Just my opinion.Hey ill even set an example.
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Comment by St. Jason on February 21, 2009 at 1:41am -
I find it absolutely amazing. It's so inspiring to the point of awe at how much time people can give freely to supporting the lives of others.
I commend you, and hope that my existence will have an eighth of the impact your work has.
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Comment by emmelawrence on March 1, 2009 at 10:29pm
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What an amazing guy... I've just gotten done subscribing to him on youtube, joining the facebook group, and am now about to donate....this is truly an inspirational story, and reminds us that each individual on this earth has the capability to make a profound and lasting difference. I only hope that I, too, can have this kind of positive effect on our world.
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Comment by Todd Gregory on March 2, 2009 at 6:19pm -
Im in THE UNCULTURED PROJECT thanks reese and dean
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Comment by John Henry on March 3, 2009 at 10:42am -
the birth of humans like Shawn are too rare...WAY to rare! good shit man
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Comment by john on April 2, 2009 at 12:13pm -
I like his channel.
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