"A&F are just selling exclusive vanity to a niche group of pretty and fit people. It's petty and even cruel to some extent. Unfortunately that's the marketing world, full of pomp and fake images.
Clever marketing can be a more…"
I Power
Scientific Research & Self-Development Activism
Who and What
I-Power {aka Athenism} is a community of activist-minded people from all around the world.
It is a social network, much like Facebook and other social networking sites; but unlike other social sites our members all share a particular interest in common – a desire to make the world a better place to live. The meaning of the term, “I Power” is an expression of our belief in the power of the individual to effectively make a difference in this world. It could also be expressed as “Individual Power” or “My Power”, and one of the most important things that we always try to do here is to help people in realizing their own worth and potential. We want people to understand that their voice can make a difference, and we want to help them to feel empowered enough to speak up and express themselves. We also call this SDA, or “Self-Development Activism”. Gandhi once said that if you want to change the world, you need to start with yourself, so our chosen tagline is, “I am the revolution.”
For us, self-development consists of much more than just dieting and exercise - it involves the development of the whole human being, both physically & mentally. So our discussions on the site cover all sorts of topics - from overcoming shyness & personal insecurity, to dealing with relationship problems, to discussing political and economic issues, philosophy, psychology and sociology, to talking about the latest developments in science & technology; and many, many others. And there is also a good amount of just simple playfulness & fun - especially in our chat interface amongst members who have made friends with each other.
It all started as a YouTube video series that was about leading a pro-active lifestyle. Initially, the main attraction of the series was that it showed the more serious and intellectual side of the professional gamer and extravagant Internet celebrity Chiren Boumaaza, aka 'Athene'; but it quickly turned into an international movement when his fans started forming a community of 'Self-Development Activists' (SDA) on the series' forums. This community revolved around not only self-help and psychology, but was perhaps even better known for its activism, especially regarding the topic of Net Neutrality.
As the community grew and the movement became more relevant, producers Reese Leysen and Chiren Boumaaza began to focus on taking the concept of SDA beyond traditional self-help topics and into the realm of actual scientific research.
Chiren's findings in his studies of physics, neuroscience, psychology and sociology were documented in Reese's "God is in The Neurons" documentary, which can be watched here in its entirety.
Media Coverage
Athene's Theory of Everything: a new take on neuroscience in relation to quantum mechanics
Athene & I Power on the front page of L.A. Times' Entertainment section
I Power on the front page of L.A. Time's Technology section
MSNBC commends our net neutrality activism
G4TV reports on our smash hit series 'Athene Wins'
YouTube reporter SkyJohn interviews the I Power Crew of 'AtheneWins'
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Comment by Juan Lisoborsky on September 13, 2009 at 12:23am -
you are going to pwn the world!!!!!!!!!
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Comment by Paolo on September 27, 2009 at 11:19pm -
you guys are so brilliant, you really are going to change our world
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Comment by Dan on February 12, 2010 at 7:33pm -
We all back what you guys do! It is nice to go somewhere and help move the world in a better direction.
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Comment by Jessica Buchanan on July 5, 2010 at 5:43am
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Hello, I have just joined after coming across the youtube videos about net neutrality. This was new to me, and is alarming. I have been working hard lately to inform myself as much as possible about what is happening in the world it is refreshing to find a community that seems to be very positive and open and not afraid to say how it is. Very happy to be here and to continue to learn more! xo
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Comment by Rick on July 15, 2010 at 10:05pm -
Man you guys are the best.You guys just started out making youtube videos with a couple of thousands of views and now you have millions and now you did this,thats what i call pro right there
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Comment by Darwin R on July 29, 2010 at 8:27pm -
this dudes are the real deal
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Comment by Peter Michael Larrimore on September 9, 2010 at 7:17am -
I love you guys.. you rock my soxsss
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Comment by Nolan Johnson on October 25, 2010 at 3:49pm -
I completely agree athene.
I say the internet is like football in some way or another, If you notice commercialization really is destroying the sport it is moving the attention away from the fans and more to the TV companies, It is also now having a disasterous effect on footballers themselves who right now seem to care all about the money and not for the club or it's fans for that matter so to compare to this to the internet it is like saying the fans are the users and the clubs are the internet providers google, verizon, etc,,
So just like football the internet is a public service that people love and without it great anguish would be caused.
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Comment by Konstantin Vinogradov Alexandero on December 27, 2010 at 10:15pm -
nice film
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Comment by Crystal Dearth-lorton on January 4, 2011 at 11:54pm -
That's been my quote forever... Be the change You want to see in the World. I'm liking the IPower movement...
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Comment by Ole Martin on January 24, 2011 at 1:50pm -
I must say that I love that borderline song by 'brad sucks'. I can never get it out of my head
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Comment by Matīss Judins on April 24, 2011 at 10:44pm -
IPower ftw
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Comment by Matias on June 16, 2011 at 12:22am -
I almost couldn't concentrate on what you were talking on that video because you used celldweller on that : D Awesome!
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Comment by Emir Uckan on October 3, 2011 at 5:42pm -
I'm the sure this is the one of the best example of quantum mechanics.
Nobody is aware that ultimate possibilities of universe and they sure this time's physic laws are latest technology like, when cavemen found wheel at first time.
We are the ones limiting ourselves, that thing is has no possibilities as "god can't be us" . I've achieved many impossibilities with a new thinking way.
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Comment by Lewis Smith on June 27, 2012 at 10:52pm -
First I was inspired by the design of this video. As a UI designer I appreciated how well it was done. Secondly I am interested in learning how the idea of self awareness has risen to the surface in today's society, especially among younger people. To understand the powerful impact of self awareness and to practice it typically takes a lifetime. Through this site I am learning that this understanding may truly be a sign of the evolution of conciousness.
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Comment by Ryan Weaver on August 1, 2012 at 12:26am -
I enjoyed the video, quite a bit. I appreciate how those two can appeal to any audience with a video like that. It's nice to have someone with the proper tools to use them for spreading information like this and enlightening those who see quantum mechanics and all of these recent discoveries as complicated or incomprehensible or even mythical in a sense (maybe 10 years ago). But anyways, to all the trolls, just let them know that theories are being stated, not facts. It's okay to believe in something that isn't just yet justified by scientific evidence. I love this site and hope it blows up someday. Thanks guys who made the video and thanks for those who manage this website =]
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Comment by Michael Ducey on January 10, 2013 at 11:09pm -
Ah, so. The dumbing down of "god is in the neurons". Nothing ultimate here: no "god". No neurons here (no listening to yourself (right hemisphere work), just ideas. (A neuron is not an idea; it's a physical reality.) Just the same old same old left brain blathering. yackety yack yackety yack yackety yack. Are you guys going to program the world into ultimate fulfillment?
Nice to know you have gone Gnostic. I will stay around to see what happens.
s.u.a.l.t.y. <3
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Comment by Ted on April 22, 2013 at 12:02am -
im amazed by this video..i can share my thought not worry about anything right now..
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Comment by Ted on April 22, 2013 at 12:07am
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i really really like the tag line " I am the Revolution ".. i hope someday im with you all guys will make a revolution..
"I am the revolution" FTW !
Comment
Forum
Abercrombie & Bitch?
Started by Aya in Off-Topic. Last reply by Matt Watt 4 hours ago. 3 Replies 0 Likes
random thoughts: some pros and cons on GMO foods
Started by n4t3 in Science & Physics. Last reply by Josh Sal 18 hours ago. 3 Replies 0 Likes
Avoiding personal financial ruin
Started by Lore in I Power: Self-Development Activism. Last reply by Bart on Monday. 6 Replies 0 Likes
Latest Activity
Matt Watt's video was featuredWhat Is Time? Determinism, Quantum Physics, Consciousness, Information, Free Will, Causality...
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http://crackingthenutshell.com/what-is-time/
Matt Watt posted a videoWhat Is Time? Determinism, Quantum Physics, Consciousness, Information, Free Will, Causality...
Resolution: optimized for 640 x 360 (16:9 SD) http://crackingthenutshell.com/what-is-time/ Welcome to Cracking the Nutshell! In this video, I discuss the nat...
Aya's discussion was featuredAbercrombie & Bitch?
We all know how companies like A&F practice beauty discrimination. Though racism, sexism, and any other form of institutionalized prejudice is sickening, my libertarian leanings make me feel that it is unethical for society to impose any social…See More
The Shiznit replied to Aya's discussion Abercrombie & Bitch?"Civil rights issues are always good for some heated debate. :-)
The irony is that while most people are all in favor of personal freedoms, they are also very eager to impose limitations on the freedoms of other people for…"
Greg's blog post was featuredNazi War Criminals
László Csizsik-CsatáryToday I would like to write a little about the recent hunting for Nazi war criminals in the recent years. To give a little…See More
n4t3's discussion was featuredrandom thoughts: some pros and cons on GMO foods
i was thinking about this recently, and i'd like to share some thoughts on GMO foods...GMOs have the potential to change the entire world---a proper implementation could destroy the concept of starvation on our planet and give everybody enough…See More
March E. replied to Aya's discussion Abercrombie & Bitch?"I believe that what Abercrombie and Fitch does is actually detrimental to society. I mean, what does that say to impressionable kids. You don't want to teach them to perpetuate stereotypes and such nonsense. That's what it comes down to…"
Aya posted a discussionAbercrombie & Bitch?
We all know how companies like A&F practice beauty discrimination. Though racism, sexism, and any other form of institutionalized prejudice is sickening, my libertarian leanings make me feel that it is unethical for society to impose any social…See More
Aya replied to n4t3's discussion random thoughts: some pros and cons on GMO foods"In general, I agree with your stance. I'd also add concerns about other chemical additives/alterations apart from genome manipulation, such as hormone usage (e.g. some people theorize that the average age of menarche in girls has been lowered…"
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